Orsi Shares the Latest Happenings at Tommy Bahama

The Orsi Team is always on the move. This week we are at the Tommy Bahama global headquarters in Seattle previewing the Men’s Holiday and Pre-Spring collections. One of the best parts of our jobs is getting these sneak peeks at the great pieces and upcoming trends that won’t be on store shelves for many months. We meet with the fashion experts at Tommy Bahama to edit collections and brainstorm product pitches for long lead media.

In related news, we are very excited to be spreading the word about the ever-growing, always-popular Tommy Bahama and Major League baseball collaboration. This year fans will have access to a new, expanded collection of co-branded apparel that pays homage to America’s favorite pastime.  For 2012, the roster for the “Collector’s Editions” shirts includes a Red Sox/Fenway Park shirt celebrating the historic ballpark’s centennial (available on opening day, April 5) followed by a Yankees Special Edition Shirt (April 12), and team shirts for the Texas Rangers (April 26), Detroit Tigers (May 3), Atlanta Braves (May 10) and a St. Louis Cardinals Commemorative World Series shirt (June 7).    In addition to these six shirts, Tommy Bahama will also be releasing a 2012 All-Star Game shirt that has been specially created for the Midsummer classic, available at the end of May.  The “Collectors’ Edition” shirts and the All-Star shirt are available only at select Tommy Bahama stores and at tommybahama.com.

Orsi PR and Hello Kitty take on the Big Apple

It’s an exciting week in NYC. Orsi and Sanrio have checked into the Thompson Penthouse in 6 Columbus Hotel for an exclusive preview of all that is Hello Kitty for Fall. Editors from such publications as Seventeen, Teen Vogue and Glamour are getting a sneak peek look at the breadth of this lifestyle brand. This penthouse is packed with the super cuteness of Hello Kitty. Guests are greeted with a glass of Hello Kitty wine from Italy…once inside they can check out a myriad of new collaborations on a wide range of products – from Moxi roller skates to Janome sewing machines.

So stay tuned… these great products will soon be on shelves and in magazines.

 

Hello Kitty is all about the Hanky Panky

One of our favorite things about one of our marquee clients, Sanrio, is that many of us grew up loving Hello Kitty. Now we get to embrace the more mature, sexy side of the brand with a hot new collaboration with intimate apparel company Hanky Panky.

The Hanky Panky for Hello Kitty collection blends the two popular brands with an exclusive mix of eye-catching Hello Kitty graphics and highly coveted Hanky Panky intimate apparel. With its signature stretch lace styles embellished with Hello Kitty, the collection will unite the sweetness of Hello Kitty and sexiness of Hanky Panky to appeal to each brand’s dedicated fan base.

We are not the only ones who have embraced this new collection…editors are just as excited as we are and the internet is abuzz. The story has already ran in Women’s Wear Daily and on dozens of blogs and websites including InStyle.com and msn.com, and the collection was just released this week!

The Hanky Panky for Hello Kitty collection will retail from $27 to $98 and will be available at www.hankypanky.com, www.sanrio.com, select Sanrio boutiques, better department and specialty stores.

Orsi Public Relations Sips & Swims with Tommy Bahama

Here at Orsi PR we are getting in vacation mode. Some of us have cruises coming up others have weekends poolside in the desert – but we all have one thing in common – the need for a flattering, impeccably fitting, fabulous swimsuit. We are lucky to have access to the most figure flattering suits around from Tommy Bahama and also the advice of the Tommy Bahama swim fit experts.

But now our insider access is also available to you! It is Sip & Swim time!

March kicks off the season of Tommy Bahama Sip & Swim events where guests can try on suits from the sexiest two-piece to the most sophisticated one-piece all with the help and direction of the swim fit experts. And what could make the experience more wonderful than getting to sip on delicious cocktails while shopping?

Florida is up first with the Sarasota event today 3/15 and Naples tomorrow 3/16. And there are many, many more to come. Go to www.tommybahama.com for more information, dates and to view the swim collection for yourself!

Tommy Bahama women’s swimwear collection is renowned for its exquisite construction and use of the highest quality fabrics to create swimwear that plays up — and supports — a woman’s curves. For Spring 2012, the collection goes glam with strapless and halter styles featuring figure-enhancing shirring.  White is an important trend for spring, in solids and as a backdrop for prints, as well as ombre and graduated stripes and a bold paisley print. Beautiful cover-ups, like a belted V-neck tunic and a strapless dress, are designed to go from poolside to lunch, shopping or simply relaxing at home.

 

Spring has officially Sprung for Sub70 USA

Orsi Public Relations is very excited to announce that the Sub70 USA Spring 2012 collection is officially available on their ecommerce site www.sub70usa.com. Editors check your inboxes – we are busy spreading the word about the new styles done in great colors for Spring; greens, pinks, lavenders and fresh white. Other big trends in their collection are plaid, a modern take on the classic polo, layers and new accessories to tie the whole look together.

For Spring 2012, Sub70 USA continues to push the boundaries of golf fashion through its witty, irreverent use of color, patterns targeted to golfers with just the right attitude. The result: a true lifestyle brand for today’s golfer that moves easily from athletic wear to sportswear.

Raskullz finds famous fans

Kingston Rossdale - Raskullz‘s Mohawk Helmet

We LOVE Raskullz helmets! And our passion and excitement for these radical products has resulted in some stellar editorial coverage. Raskullz helmets and bikes are being spotted nationwide at local parks, on sidewalks and have even found their way onto the heads of the most famous of the kindergarten set. Celeb kids are rockin Raskullz wherever they ride.

What kid wouldn’t want to sport a red spiky Mohawk like Kingston Rossdale did, and what mom wouldn’t feel secure knowing their kid is pumped to wear their helmet, like his famous mom Gwen Stefani.

Celeb kids from the Rossdale boys, to Madonna’s daughter and Tori Spelling’s little girl are all loving the fun, whimsical and radical styles that Raskullz helmets offer.

Raskullz helmets feature 3-D elements made of a soft, patented rubber-based material which turns a traditionally staid piece of safety equipment into something that’s actually fun to wear. At only $24.99 and available at Target, Wal-Mart and Toys R Us, parents everywhere can find the perfect style for their little rockers & mini princesses!

Some of the most famous boys here at Orsi PR on the Shark Attax bikes with matching helmets

Orsi PR Steps Up to the Plate for Tommy Bahama

Springtime for us at Orsi PR means a rebirth of some of our favorite things from one of our marquee clients, Tommy Bahama… the Spring collection of swimwear, new refreshing cocktails at the restaurants and one of their most popular collections – the MLB spring training shirts. March brings the big leaguers to Florida and Arizona and to commemorate America’s favorite pastime, Tommy Bahama has once again teamed up with Major League Baseball for the release of all new Spring Training apparel for both the Cactus & Grapefruit Leagues. These new releases continue the successful relationship with Major League Baseball Properties, to establish a co-branded collection of premium, collectible apparel that commemorates the love of the game.

This year, Tommy Bahama introduces a Spring Training half zip sweatshirt to the baseball inspired collection. Both the original panel back shirt and newly introduced half zip have been created with custom Cactus & Grapefruit League designs for the 2012 Spring Training season.

Editors like the collection as much as customers do. Orsi PR has already secured placements in So Scottsdale! and Where Phoenix/Scottsdale as well as local newspapers … and Spring Training is still a week away!

The limited edition Spring Training apparel is available exclusively at http://www.tommybahama.com/TBG/Men/MLB_Shop.jsp and select Tommy Bahama retail locations throughout Arizona and Florida.

 

Orsi PR Gets Tommy Bahama on the Green at the Northern Trust Open

Don Kerkes - Tommy Bahama, Actor Kunal Nayyar - Big Bang Theory, Director Mark Cendrowski - Big Bang Theory

The Riviera Country Club here in Southern California is in the spotlight of the golf world this week as the Northern Trust Open teed off. The biggest names in golf as well as celebrities who love the sport are on hand. Which means Tommy Bahama was there as well. The much-loved lifestyle brand is known for its relaxed and comfortable golf wear which is a favorite among pros and weekend golfers alike. Some of our favorite Tommy Bahama pro golfers stopped by the hospitality tent to mingle with execs, guests and even the celebrity fans who came by to say hello. Actor Kunal Nayyar who plays Rajesh Koothrappali on Big Bang Theory and the show’s director, Mark Cendrowski spent time chatting with Don Kerkes, President of the Tommy Bahama Men’s group.

Famed Illustrator Showcases Drawings of Academy Award Nominees

Hollywood … get ready to see some of the biggest stars of the silver screen like never before in stunning black and white. Ken Fallin is bringing his showing of the Academy Award Nominees caricatures to Hamilton-Selway Fine Art in West Hollywood opening this Thursday, February 16th and running through Feb. 25th, 2012.

This landmark event will be Fallin’s first West Coast Show titled, “Ken Fallin Draws Hollywood”, and will feature portraits of past and current Hollywood Oscar nominees and winners as well as some other popular portraits. Best Actor and Best Actress nominees for 2012 will be the focal point of this exhibition.

Fallin’s caricatures have been regularly featured in The Wall Street Journal, The Los Angeles Times, The Washington Post, the New Yorker, Hollywood Reporter as well as many other publications.

Please contact the Hamilton-Selway Fine Art for more information:

Hamilton-Selway Fine Art

8678 Melrose Ave

West Hollywood, CA 90069

310-657-1711

Sub70 Goes in Front of the Lens with New Collections

Here at Orsi Public Relations one of our favorite times of year is when we get the opportunity to see our client’s new products in action. The last 2 days we spent time in the studio for the Sub70 Spring and Fall 2012 photo shoots. Besides spending the day with handsome models we also got to get up close and personal with the pieces editors and customers alike are sure to be clamoring for in the next couple months.

Get ready to log onto www.sub70usa.com the end of this month to get your hands on the Spring collection. You’ll find great colors, cheeky plaids and yummy knits ideal for layering.

And editors keep checking your in box. We are going to be giving you a sneak peek of the Fall 2012 collection very soon. Think sharp black and white mixed with pops of red in a European sports-inspired collection borrowing from the classic bold styles of soccer, Formula 1 racing and polo. Sub70 reinvents traditional golf wear with a style that draws on its U.K. roots and takes a fresh approach to the classics. The result in a collection that brings a distinctive new look to the golf market.

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