Orsi PR Brings Spring To NYC for Tommy Bahama

Even though the chill of November is just setting in – we in fashion PR are already looking toward the sunshine of Spring. Last week the Orsi team headed to New York for an exclusive cocktail party to give the major fashion & accessory editors a preview of the Tommy Bahama Women’s Spring 2012 Collection.

The Tommy Bahama showroom overlooking Bryant Park was abuzz with market & accessory editors  from national fashion & lifestyle magazines: Bazaar, Lucky, MORE, Oprah Magazine, Real Simple, Vanity Fair, Elle, WWD, Redbook and People StyleWatch… to name a few.

The anticipation of the Spring Collection is even higher this year, as Stephen Cirona, SVP of Tommy Bahama Women’s, launched a new Accessory Collection, featuring beautifully crafted accessories for the modern woman. The collection covers scarves, belts, hats, bags, shoes, jewelry, watches and sunglasses.

Inspired by Miami Beach’s Deco period, Tommy Bahama Women’s Sportswear Collection for Spring 2012 goes for clean lines and casual, modern styling with soft, organic shapes that are feminine and easy to wear.

The editors liked what they saw. WWD did an entire article on the evening. The editor from Vanity Fair loved the luxurious silk crop pants and blouses and Elle magazine went crazy
for the new accessory line – mainly the espadrilles from Spain and the embellished silk scarves.

A successful Spring is already underway for Orsi Public Relations and Tommy Bahama, one of our marquee clients.

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