A Milestone Event Garners Monumental Coverage for Tommy Bahama

Orsi PR wants to be among the first to wish a Happy 20th Anniversary to one of our marquee clients, Tommy Bahama. And as a special anniversary gift we have spent the last few weeks working tirelessly with our friends at Women’s Wear Daily on a special Milestones Section devoted entirely to the lifestyle brand.

The 28 page section takes time to reminisce about how the company was founded, what is has accomplished and what goals it has set for the future. Full page color images showcase the best Tommy Bahama offers from sexy swimsuits and silk shirts to island-inspired accessories and the much loved cocktails. Readers learn about the 3 founders of Tommy Bahama and and get perspective from company executives on what it takes to run the brand  today, including interviews from President – Doug Wood, Chief Executive Officer – Terry Pillow, President of Men’s – Don Kerkes and Senior Vice President of Marketing – Rob Goldberg to name a few.

Articles within this special all Tommy Bahama section include insight into parent company Oxford Industries, the expanded and highly-prosperous e-commerce business, the sporting side of the brand including MLB licensed apparel and the custom Transpac collection, home goods, accessories, brand marketing, Tommy Bahama Restaurants & Bars, licensee products and even cocktail recipes from Tommy Bahama’s own Rumologist, Jack Terry.

Stay tuned…more Tommy Bahama 20th anniversary coverage to come!

Advertisements
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: