Hello Kitty Forever Collection coming to Forever 21

The Sanrio team with Hello Kitty

All of you Sanrio fans out there know that Hello Kitty and Forever 21 have joined forces before and last night the Orsi PR team was on hand to celebrate the latest collaboration. The Nylon x Forever 21 event took place Monday night on the rooftop of the London Hotel in West Hollywood. The party was to launch the Hello Kitty Forever Collection which will hit Forever 21 stores on November 16th.

This new collection marks the stores first foray into the home category. Guests to the event got a sneak peak of the super cute bedding, bath and home accessories. Celebrities including Sarah Hyland (Modern Family), Bella Thorne (Shake It Up!), Tyler Blackburn (Pretty Little Liars) and more also previewed the new swimwear, loungewear, accessories and of course apparel. Hello Kitty herself enjoyed the celebration dressed in a gorgeous black and white dress with collar, done in a print seen throughout the collection.

Pop Group “The Saturdays” all wearing Hello Kitty Forever Collection

The Hello Kitty Forever Exclusive Collection is inspired by classic Sanrio characters including Hello Kitty, Chococat®, Badtz-Maru®, My Melody® and more and is fused with bold colors and pop prints to create a series of super cute, never before seen pieces.  As an exciting tie-in to the collection, the brands have partnered with the celebrity jewelry designer, artist, TV personality and Sanrio fan ‘Onch Movement’ to co-design a complementary jewelry collection.  The Hello Kitty Forever Collection ranges in price from $4.80 to $29.80.

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