Hello Kitty Forever Launch Party Brings out Hundreds of Sanrio Fans

Line of Sanrio fans waiting outside the Americana at Glendale Forever 21 to shop

The much awaited second collaboration of Sanrio and Forever 21 is now officially available online and in Forever 21 stores. Last Thursday night at the Hello Kitty Forever launch event at The Americana in Glendale, Orsi PR was on hand along with the more than 600 fans that began lining up 7 hours before the party even started. Once the doors opened it was a feast for senses with bright pops of color and character prints on everything from peplum tops to knit sweaters. Shoppers got to peruse and groove to a live DJ, samples sweets from a candy bar, get a mani with super-cute Sanrio character nail art and preserve memories from the night with pics from a photo booth. Also on hand for the evening was the man responsible for the adorable jewelry and accessories for the Hello Kitty Forever collection … celebrity jewelry designer, artist, TV personality and Sanrio fan ‘Onch Movement’.

The Hello Kitty Forever collection features over 110 different styles and ranges in price from $4.80 to $29.80 and includes women’s apparel, lingerie, swim, shoes, handbags, jewelry, accessories, travel and home. Log on to http://www.forever21.com to shop!

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