Obscure to World-Class Adorable check out Hello Kitty, Hello Art!

Hello Kitty, Hello Art! New York Art Exhibition & Book LaunchOne of our favorite things about our cutest client is the way Sanrio, and all their characters are so beloved by the art world. Over the years Orsi PR has enjoyed promoting dozens of gallery events showcasing Hello Kitty and friends inspired art pieces.

We are excited to be talking about the Hello Kitty, Hello Art! book release and gallery show that took over New York City. The event at Openhouse Gallery in Soho marked Sanrio’s first art event in NYC and featured artists from the book as well as beloved fashion designer Betsey Johnson who did a print release for the event. International graffiti sensation DABS MYLA was onsite painting a custom mural.

NY Daily News - December 13 - Hello Kitty Cult feature

The press enjoyed the event as much as we did. The Daily News ran this colorful story about the devotion of Hello Kitty fans, the Sanrio cultural influence and book release. In addition, Orsi PR got coverage from more than 60 online outlets including Fashion Week Daily (Daily Front Row), Lucky Magazine.com , Paper Magazine.com ,  Complex.com to name a few. And social media sites from Instagram to Twitter and everywhere in between were buzzing with posts from the event.

Hello Kitty, Hello Art! is a hardcover collectible book featuring works of art inspired by Sanrio characters. Inside its glossy cover, the book contains an impressive array of celebrated artists from around the globe who collaborated with Sanrio for Hello Kitty’s 35th anniversary celebration in 2009 and Sanrio’s 50th anniversary in 2010. Showcasing in both art and words the inspiring ways Hello Kitty and Sanrio have influenced both their work and personal lives, the art featured ranges from edgy to obscure to world-class adorable and everything in between. The Hello Kitty, Hello Art! book and select limited edition prints will also be available for purchase at sanrio.com.

 

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