Orsi PR on Hand for Hello Kitty’s First Interactive Fan Experience at Comic-Con

10 Hello Kitty with Lolitas - Hello Kitty Fashion Music WonderlandThis weekend the Orsi team was in the middle of one of pop culture’s biggest events – Comic-Con International in San Diego. This was Sanrio’s official debut appearance and Hello Kitty Fans were delighted.01 Hello Kitty and Uglydoll Ox
Sanrio took over an area of the Comic-Con Interactive Zone at Petco Park and transformed it into a colorful, anime-rich experience that included giveaways, limited edition products, appearances by Hello Kitty and special guests from Sanrio’s Tokyo headquarters, Hello Kitty’s band of Lolita’s, who personify a colorful mix of anime, cosplay and Japanese street style, as well as the launch of a new graphic novel, Hello Kitty Fashion Music Wonderland.

Fans weren’t the only ones thrilled with the interactive experience – producers and editors featured the event in print, TV and online. Time Magazine covered the event as well as the TV shows; Good Day LA, The Today Show, CNN, San Diego Living and other local San Diego TV stations. In addition, there was great coverage from USA Today’s Pop Candy Blog and The Los Angeles Times Hero Complex Blog.13_JPNM_SDCC_poster

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