On-the-Go with Matthew McConaughey’s Sportswear Collection, JKL

Celebrity Sightings At The 2013 Toronto International Film FestivalCheck out Matthew McConaughey wearing JKL – just keep livin’ – the active-sportswear collection he launched this Spring. The collection reflects his on-the-go lifestyle and a portion of sales benefit the just keep livin’ Foundation, a non-profit organization founded by McConaughey, which implements after-school fitness and wellness programs in inner-city high schools.

Orsi Public Relations was brought-on to work with national and regional media on behalf of the JKL collection which debuted at Dillard’s. The media has been very supportive of this philanthropic fashion endeavor with announcements and placements on LATimes.com, Today Show with Kathie Lee & Hoda, MensHealth.com, and Alternative Press. As the Fall season begins, we look forward to even more editorial coverage.

Alternative Press - October 2013 - JKL Denim featured in Vegan Eco










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