Sanrio Announces Partnership with Twentieth Century Fox Consumer Products The Simpsons

Hello Kitty x The SimpsonsWhether it’s a design collaboration, co-branded partnership or licensing deal, Sanrio keeps Orsi Public Relations very busy announcing the latest developments. Between writing and editing the press release, creating the proper distribution list and disseminating the information in a timely and efficient manner, and tracking coverage – it’s a never ending cycle of information and materials for some very original product.

The latest Sanrio partnership with Twentieth Century Fox Consumer Products comes together for a first-of-its-kind design collaboration featuring Hello Kitty and THE SIMPSONS. The two iconic pop culture brands will  introduce a product line in 2014 in celebration of two milestone anniversaries: the 40th Anniversary of Hello Kitty and 25th Anniversary of THE SIMPSONS. Although products will not be available to the consumer until back-to-school 2014, Orsi Public Relations has announced to trade and business press and will start its consumer press outreach in April.  It’s a long process with a great deal of PR opportunities and we know this is just the beginning.

Placements include: USA Today’s popcandy blog, WWD, Entertainment Weekly,,, &


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