Orsi Public Relations Helps Tommy Bahama Kick off Deal with the NFL

Tommy Bahama Officially Licensed NFL ApparelAlthough lifestyle brands and consumer products are the specialty at Orsi Public Relations, sports partnerships have come into the mix with great success. The latest is the Tommy Bahama deal with the National Football League (NFL) to create an officially licensed collection of premium lifestyle apparel. Orsi Public Relations developed the press release and distributed it to a highly targeted list which yielded impressive media placement, like MR and License! Global.

Tommy Bahama’s deal with the NFL trails the licensing agreement with  Major League Baseball Properties, which began in 2009 with the first “Collector’s Edition” shirt to celebrate the World Series. These exclusive partnerships provide additional opportunities for Orsi Public Relations to leverage more headlines throughout the season.

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