Sanrio introduces Gudetama, the lazy egg!

Gudetama Ceramic Mug - frontSanrio, the global lifestyle brand best known for the pop icon Hello Kitty, is introducing a character friend from Japan: Gudetama, the lazy egg! This lazy egg rocks himself to sleep in his shell, curls up in a bacon blanket, takes naps on a bed of rice, and has no motivation but to lay around because he knows that he will soon be eaten. Yet, Gudetama is full of flavor, shine, elasticity and nutrients!

Gudetama Five More Minutes StickerGudetama products are available on Sanrio.com & in select Sanrio stores with limited edition product such as pens, notebooks, mugs and plates – with more to come soon. Gudetama is a huge hit in Japan & we are super happy to introduce him in the U.S.! Gudetama has already been well received by SFGate.com, LATimes.com, LicenseMag.com (License! Global), ChipChick.com and StyleBistro.com! Look out for more Gudetama on National Egg Day, June 3rd!  Gudetama Seriously Sticker

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