Cherokee, the original American brand known for its casual, comfortable, and affordable clothing, launched its spring collection with a digital spring shopping campaign! Social media fashion influencers were eager to partner with Cherokee because of its great style, and value. Each fashionista received a Target gift card from Cherokee to shop the spring line which allowed them to creatively express themselves with the variety of Cherokee product available at Target and post on their blogs, Twitter, Facebook, and Instagram pages. The cute mommy-daughter duo, WhatAnyaWore, mixed the pastel and print trend with a Cherokee dress and cardigan on their blog, Twitter, and Instagram posts. The girls from the blog Growing Up Glad also showed off their affordable Cherokee outfits on their Facebook, Instagram and Twitter in a girly dresses and shorts. These girls caused quite the commotion with over 15 regrams and were featured on @kidsbabylove and @trendykiddies! Cherokee style posts gained a lot of traction with over 144 posts and 50+ regrams reaching over 1.5M followers!
Full list of participating Instagrammers: