Hello Kitty x Torrid Launch Event was a Big Success

The new Hello Kitty collection at torrid.com launched last week and the “Happy Hour” soiree that kicked it off was a blast! The event was held at the Sanrio headquarters on July 11. Guests celebrated the fabulous new sportswear collection with sweet treats from Hello Kitty Cafe as well as a visit from Hello Kitty herself. Allison Teng of @curvygirlchic was pegged to promote the launch of the collection and was on hand to celebrate along with influencers Tess Holliday, Alex Michael May, Brittney Keating, Loey Lane, and many more. See @curvygirlchic in the super cute Hello Kitty collection below!

 

 

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Hello Kitty Mini Cafe Opens at Westfield Santa Anita Mall

Eater.com LA - April 10 - Hello Kitty Mini Cafe Opening

In less than one week, news of the launch of the Hello Kitty Mini Cafe brought in over 153 million hits, while fans went crazy for the yummy assortment of colorful pastries, beverages and souvenirs available!  The Hello Kitty Mini Cafe opened in early April at the Westfield Santa Anita Mall in Arcadia, CA, and was covered nationally by:  Eater LA, Teen Vogue, Cosmopolitan, Mashable, MSN, Popsugar, Hangry Diary, Missbish, Pasadena Star News, Whittier Daily News, and many more, with hits still rolling in.

Based on the popularity of the Hello Kitty Cafe Truck and the Hello kitty Cafe Pop-Up Container, Sanrio has expanded their offering to further reach their fans, with more dining formats to open in the future.  The Hello Kitty Mini Cafe offers yummy treats such as cookies, mini cakes, tarts and a selection of hot and cold beverages. Check out some of the awesome coverage below!

Sanrio - Teen VogueHangry Dairy Instagram - April 10 - Hello Kitty Mini Cafe OpeningCosmopolitan.com - April 10 - Hello Kitty Mini Cafe Opening

Spring editorial is here!

Spring is here and so is spring editorial for Tommy Bahama! Great coverage across the country in Harper’s Bazaar, Women’s Health, Town & County, Phoenix Home & Garden, RSW Living and City of Gentleman…. featuring Tommy Bahama’s apparel, accessories, swimwear, home furnishings, restaurant and men’s fragrance!

 

Bazaar - May 2017 - TB Women's BlouseBazaar - May 2017 - TB Women's ScarfWomen's Health - May 2017 - TB Women's SwimwearTown & Country - April 2017 - TB Women's swimwearPhoenix Home & Garden - May 2017 - TB Home Outdoor Tres Chic dining set croppedRSW Living - April 1 - TB Marlin Bar at Coconut Point Grand Opening

CityOfGentlemen - April 16 - Parlux Maritime

My Internship at Orsi Public Relations……

by Natalie Engler

Interning at Orsi Public Relations has been an incredible learning experience and I am so glad that I was given the opportunity to begin an internship here at the end of last summer after studying abroad and then continue that internship during my winter break when I returned home from school. As a current sophomore at the University of Oregon, pursuing a degree in Public Relations and minoring in Business Administration, it’s not often that someone my age and so early on in her undergraduate studies gets the chance to have real hands-on experience working in the PR industry.

Before starting at Orsi, aside from some of the communication/PR-related activities I’d been involved in, I had only taken one introductory public relations course that had given me a basic understanding of what working in the PR world entailed. Interning here has helped me take what I learned and apply that to real life work, while also learning so much more. I was able to work with amazing, well-known clients such as Tommy Bahama and Sanrio and even got to write a calendar listing blurb for a Tommy Bahama event in Huntington Beach that was then shared to different media outlets. I learned how to post calendar listings, track and research media coverage, use Photoshop software to create editorial clippings, and put together client reports. I also got to assist in writing a press release which I had only done once before in school.

Overall I think this internship was a great opportunity and learning experience that has given me valuable public relations skills. I know that what I’ve learned and experienced at Orsi PR will assist and guide me in a future PR career.

 

Orsi PR is looking for new spring interns!

email your resume to info@orsipr.com

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Orsi PR December Coverage Round Up

The year may be winding down, but we’re still going strong! Between special projects, holiday gift guides and our ongoing client campaigns, December is shaping up to be a great month. Recent placements include the Hello Kitty Cafe Truck appearance in Scottsdale, Tommy Bahama women’s watches in the December issue of SELF, mywalit’s men’s collection featured by several menswear Instagram influencers and a women’s bag in the Huffington Post Gift Guide, the launch of hello sanrio at BoxLunch retails stores, and more! Check it out below……

orsiblog

 

Orsi PR is looking for interns!

ORSIwplogolgOrsi PR is on the search for smart & savvy interns looking to jump start a career in public relations.

We are seeking eager interns for the Fall semester, who have a desire to explore the world of public relations. Must be reliable and have a sincere desire to work and learn. Interns will have a full exposure to the entire PR process by learning to create pitches, organize media clips, update media lists, format client reports and more. Experience in Adobe Photoshop, Vocus (Marketing and PR Software) is a plus.

Interns will work one-on-one with our team on national clients such as Sanrio/Hello Kitty and Tommy Bahama.  There’s a minimum of 10-12 hours per week, M-F 9:00-5:00.

Does this opportunity sound right for anyone you know? If so please pass it along! Submit questions and resume to info@orsipr.com.

We look forward to hearing from you!

Big Coverage for Tommy Bahama with Lil’ Kev

Lil' Kev in ESPN

Social media star Lil’ Kev, a laminated Tommy Bahama advertisement that bore a striking resemblance to Cleveland Cavaliers player Kevin Love, became the unofficial mascot for the Cavaliers as they played their way to a NBA Championship this season. Brought to prominence and made famous by Cavalier Richard Jefferson, Lil’ Kev took Jefferson’s snapchat by storm throughout the season, sitting shotgun in the car and relaxing with the team – he even has an official Instagram account (@officiallilkev) with 44.1k followers.

All of this made for some major, and unexpected, coverage for Tommy Bahama. Accompanying the Cleveland Cavaliers from the playoffs to the championship title, Lil’ Kev was nothing short of an A-List celebrity –  featured nationally online on GQ, ESPN, Time, Sports Illustrated, Fox8, Bleacher Report, the official Instagram of the NBA, USAToday, The Huffington Post, Yahoo, AOL, MSN and much more. Locally, Lil’ Kev was a hero in “The Land,” receiving major local coverage on Clevescene.com, Cleveland Mag and Cleveland’s The Plain Dealer.

Lil' Kev Snapchat

Lil' Kev Tshirt Giveaway

The Tommy Bahama store at Beachwood Place played host to an exciting surprise giveaway in May when the Cavaliers passed out signature Lil’ Kev shirts before the playoffs. 500 shirts were given away to fans in less than 20 minutes, and Orsi gifted #LilKev shirts to 50+ key national and local media that had covered Lil’ Kev.

Lil’ Kev even reached music celebrity status when famous Cleveland supporter Lil Wayne released a tribute song for the team called “Off Off Off.” The song calls out nearly all of the Cavaliers, including Lil’ Kev, and has over 2.5 million views on YouTube!

Lil’ Kev was much more than a pop icon, however. In his emotional “Who We Are” letter to the fans published on ThePlayersTribune.com, Jefferson credits Lil’ Kev for the team’s unity. Jefferson notes in the letter, “People were sending me pictures of customized Lil’ Kev T-shirts that they’d made… It was a surprise at first, but then it made complete sense: Cavs fans wanted to see us as we really are.”

That’s when I realized that the Lil’ Kev story may have started as a joke, but it had grown into something more than just some fun thing that I was doing on an app during my down time. It showed us being ourselves but more importantly, it reflected what was true about our team.

Lil' Kev Plain Dealer

After the Cavalier’s thrilling victory in game 7, Tommy Bahama even published a full page ad in The Cleveland Plain Dealer congratulating the team on an exciting victory! The ad reads, “Congratulations, Cleveland! We believe. #LilKev.”

Jefferson returned to the Tommy Bahama Beachwood Place retail store the day after Cleveland’s victory parade to sign autographs for fans of the team and Lil’ Kev, announcing the appearance to fans in both his Snapchat and Lil’ Kev’s Instagram. Orsi alerted local media – including Fox, ABC and NBC – to appear for interviews with Jefferson and Lil’ Kev before their Summer vacations. Sitting in front of a massive photo of Lil’ Kev, Jefferson signed autographs at the front of the store, and took photos with over 350 fans. At the end, Jefferson stepped out into the crowd to snapchat and wave to the 500+ fans that showed up to see him and Lil’ Kev.

Lil' Kev Hammock

Celebrate Springtime with Cherokee

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Cherokee, the original American brand known for its casual, comfortable, and affordable clothing, launched its spring collection with a digital spring shopping campaign! Social media fashion influencers were eager to partner with Cherokee because of its great style, and value. Each fashionista received a Target gift card from Cherokee to shop the spring line which allowed them to creatively express themselves with the variety of Cherokee product available at Target and post on their blogs, Twitter, Facebook, and Instagram pages. The cute mommy-daughter duo, WhatAnyaWore, mixed the pastel and print trend with a Cherokee dress and cardigan on their blog, Twitter, and Instagram posts. The girls from the blog Growing Up Glad also showed off their affordable Cherokee outfits on their Facebook, Instagram and Twitter in a girly dresses and shorts. These girls caused quite the commotion with over 15 regrams and were featured on @kidsbabylove and @trendykiddies! Cherokee style posts  gained a lot of traction with over 144 posts and 50+ regrams reaching over 1.5M followers!

Full list of participating Instagrammers:

@GrowingUpGlad

@TwoLittleLobos

@WhatAnyaWore

@Mav_1020

@Daphnie.Pearl

@FiveLadiesandBeau

@AzaleaSmile

@Nperinno

@Sincerly.AlieandMe

 

 

 

Blogger Nation Shows Off Spring Essentials with Tommy Bahama

Publication2111111

Bold printed dresses are an essential for Spring 2016 AND a hallmark of Tommy Bahama. We recently worked with Blogger Nation, a group of fashion bloggers from around the U.S. to show how they would style their printed dresses from the Tommy Bahama women’s collection.

Each blogger brought her own personal style to the look by accessorizing with jewelry, shoes, sunglasses, and jackets. We thought it was a great way to see how versatile these dresses are considering each blogger has her own personal taste. These posts prove that bold printed dresses are a must have for Spring/Summer, no matter where you live OR your personal style.

Check out their posts! Links below:

Top left:

Blog: Book of Leisure Instagram: @elizabetheuna

Top middle:

Blog: Straight A Style Instagram: @straightastyle

Top right:

Blog: Love Zahra Instagram: @zahra_sandberg

Bottom left:

Blog:  Upbeat Soles Instagram: @upbeatsoles

Bottom middle:

Blog: Visions of Vogue Instagram: @jennacolgrove

Bottom left: Eat Pray Wear Love Instagram: @eatpraywearlove

Seattle Takes On Hello Kitty Hungry Hunt!

Hello Kitty Hungry Hunt Seattle Logo - 2

From February 19th through March 18th, Sanrio partnered with local food spots in Seattle on a supercute culinary scavenger hunt, Hello Kitty Hungry Hunt Seattle! Hello Kitty fans and foodies ran throughout the city to collect the limited edition Hello Kitty Hungry Hunt pins when purchasing yummy Hello Kitty themed menu items.

Hello Kitty Hungry Hunt Seattle Pins - Group Shot

Not only did fans love this super cute culinary scavenger hunt, so did local Seattle media.  Major outlets such as Seattle Magazine, the Examiner, and Red Tricycle as well as local bloggers like FreshJess and An Emerald City Life raved about the Hello Kitty themed bites and drinks, including Hello Kitty cupcake and a delicious pink boba tea inspired by Hello Kitty.

Seattle Magazine and the Examiner expressed their excitement for the scavenger hunt and gave readers a breakdown of the delicious treats and the participating restaurants. Blogger Jess from FreshJess and Terumi from An Emerald City posted about Hello Kitty Hungry Hunt urging Seattleites to embark on the cutest foodie adventure in town.05 Hello Kitty Hungry Hunt Seattle Trophy Cupcakes & Party

Tomorrow is the last day for Hello Kitty Hungry Hunt Seattle but you can check out all of the delicious dishes & drinks from fans by following the #HelloKittyHungryHunt hashtag. If you didn’t get the chance to participate in Hello Kitty Hungry Hunt Seattle, the Hello Kitty museum exhibition – Hello! Exploring the Supercute World of Hello Kitty, is still on view at EMP Museum through May 16th!