Big Coverage for Tommy Bahama with Lil’ Kev

Lil' Kev in ESPN

Social media star Lil’ Kev, a laminated Tommy Bahama advertisement that bore a striking resemblance to Cleveland Cavaliers player Kevin Love, became the unofficial mascot for the Cavaliers as they played their way to a NBA Championship this season. Brought to prominence and made famous by Cavalier Richard Jefferson, Lil’ Kev took Jefferson’s snapchat by storm throughout the season, sitting shotgun in the car and relaxing with the team – he even has an official Instagram account (@officiallilkev) with 44.1k followers.

All of this made for some major, and unexpected, coverage for Tommy Bahama. Accompanying the Cleveland Cavaliers from the playoffs to the championship title, Lil’ Kev was nothing short of an A-List celebrity –  featured nationally online on GQ, ESPN, Time, Sports Illustrated, Fox8, Bleacher Report, the official Instagram of the NBA, USAToday, The Huffington Post, Yahoo, AOL, MSN and much more. Locally, Lil’ Kev was a hero in “The Land,” receiving major local coverage on Clevescene.com, Cleveland Mag and Cleveland’s The Plain Dealer.

Lil' Kev Snapchat

Lil' Kev Tshirt Giveaway

The Tommy Bahama store at Beachwood Place played host to an exciting surprise giveaway in May when the Cavaliers passed out signature Lil’ Kev shirts before the playoffs. 500 shirts were given away to fans in less than 20 minutes, and Orsi gifted #LilKev shirts to 50+ key national and local media that had covered Lil’ Kev.

Lil’ Kev even reached music celebrity status when famous Cleveland supporter Lil Wayne released a tribute song for the team called “Off Off Off.” The song calls out nearly all of the Cavaliers, including Lil’ Kev, and has over 2.5 million views on YouTube!

Lil’ Kev was much more than a pop icon, however. In his emotional “Who We Are” letter to the fans published on ThePlayersTribune.com, Jefferson credits Lil’ Kev for the team’s unity. Jefferson notes in the letter, “People were sending me pictures of customized Lil’ Kev T-shirts that they’d made… It was a surprise at first, but then it made complete sense: Cavs fans wanted to see us as we really are.”

That’s when I realized that the Lil’ Kev story may have started as a joke, but it had grown into something more than just some fun thing that I was doing on an app during my down time. It showed us being ourselves but more importantly, it reflected what was true about our team.

Lil' Kev Plain Dealer

After the Cavalier’s thrilling victory in game 7, Tommy Bahama even published a full page ad in The Cleveland Plain Dealer congratulating the team on an exciting victory! The ad reads, “Congratulations, Cleveland! We believe. #LilKev.”

Jefferson returned to the Tommy Bahama Beachwood Place retail store the day after Cleveland’s victory parade to sign autographs for fans of the team and Lil’ Kev, announcing the appearance to fans in both his Snapchat and Lil’ Kev’s Instagram. Orsi alerted local media – including Fox, ABC and NBC – to appear for interviews with Jefferson and Lil’ Kev before their Summer vacations. Sitting in front of a massive photo of Lil’ Kev, Jefferson signed autographs at the front of the store, and took photos with over 350 fans. At the end, Jefferson stepped out into the crowd to snapchat and wave to the 500+ fans that showed up to see him and Lil’ Kev.

Lil' Kev Hammock

Springing in to Spring with Amazing Editorial

Harper's Bazaar - March 2016 - TB women's jacket.jpgOrsi PR kicks off the spring season with a wide range of fashion coverage in a few of our favorite national magazines – and this is only the beginning!

 

Harper’s Bazaar featured Tommy Bahama women’s sportswear in their February AND March issues, while O – The Oprah Magazine included a Tommy Bahama women’s dress in their March fashion coverage. Tommy Bahama’s men’s sportswear was also featured three times throughout the March issue of Maxim, showcasing their latest pieces from the new Spring collection.

 

Nylon - March 2016 - Hello Kitty Phone Case and Softlips

Sanrio received some love from Nylon – Hello Kitty items were included in style director’s Dani Stahl’s “Bag Check” page in the March issue. T.U.K. Footwear was included in the Nylon’s March issue too! Our newest client, mywalit, is also hosting a giveaway in the March issue of Good Housekeeping.

This is an amazing start to the season and be sure to stay tuned  for more great coverage to come!

 

 

 

Maxim - March 2016 - TB men's pants and blazer.jpg

Good housekeeping- March 2016- Palo Alto Zip Wallet giveaway.jpg

Nylon - March 2016 - TUK Western Buckle Jam Shoe.jpg

 

 

On the Search for Spring Interns

Orsi Facebook LogoWith the start of 2015, Orsi PR is on the search for smart & savvy Spring interns looking to jump start a career in public relations.

We are seeking eager interns, who have a desire to explore the world of public relations. Must be reliable and have a sincere desire to work and learn. Duties include general filing, research, writing, creating editorial clips and mailers. Interns will work one on one on national clients such as Sanrio/Hello Kitty and Tommy Bahama and will have full exposure to the entire PR process by learning to create pitches, organize media clips, update media lists and format client reports.

Does this opportunity sound right for anyone you know? If so please pass it along! Submit questions and resume to racine@orsipr.com.

And for more information on the internship position, here’s a blog post from our summer intern: https://orsipr.wordpress.com/2014/08/22/my-internship-at-orsi-public-relations/

We look forward to hearing from you!

A LOT TO CELEBRATE

Holiday Card 2014 (2)The Orsi PR Holiday party at Saint Felix in Hollywood was a time to, “raise a glass of holiday cheer and toast the end of a successful year.” And what a year it was! We brought in three new clients, publicized Hello Kitty’s 40th Anniversary that included Hello Kitty Con, a museum exhibition & more, in addition to having a banner year with Tommy Bahama promoting various sports sponsorships, the summer partnership with Chicago Park District and our ongoing work with men’s and women’s apparel, swimwear, footwear and  accessories along with our effort on the restaurants.

This really was an opportunity for us to relax, socialize and celebrate our accomplishments. We are a small, but mighty group and after our holiday break we will be ready to tackle 2015!

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My Internship at Orsi Public Relations…

10543106_10203587477061876_2107573886_nBy McKen-Z Turnyr

Interning this summer has been an incredible opportunity and learning experience. Orsi Public Relations has taught me so much in a short period of time. Throughout my internship, I’ve learned how to write press releases, post calendar listings, track stories research reporters and opportunities, as well as how to create client reports.

Every day we started with a morning staff meeting where everyone would list what they were going to do that day. It was a great way to keep each other up to date on the projects and activities for everyone .

I worked with Racine the most and she was great at explaining how each report was put together and sent out. Occasionally I was asked to help write some releases with Greg. It made me nervous, but I knew it was important to learn how to write for a client with a specific voice. I had written releases for classes, but it was exciting for me to be given so much responsibility. On top of that, Orsi gave me an unbelievable amount of creative freedom. Dyann asked to make Hello Kitty mailers on Photoshop. This project was probably one of my favorites because we were sending it out to one of my favorite magazine editors, Eva Chen from Lucky Magazine.

Overall I think this internship was a great balance allowing me to see various aspects of public relations. I know I will be able to apply what I learned at Orsi Public Relations to my next job.

A Week in New York

The most valuable tools to any pr person are email and phone which are crucial in exchanging information and ultimately building relationships. Still, nothing replaces good old-fashioned one-on-one meetings – live and in-person! Orsi veteran and Vice President Dyann Hawkins just spent a week in New York meeting with more than a dozen influential editors to preview women’s swim, sportswear and accessories as well as menswear. Her extraordinary relationships allowed her appointments with top circulation publications such as: Harper’s Bazaar, InStyle, Oprah, People StyleWatch, GQ , Maxim and others. There’s no doubt that the Orsi team will leverage these meetings to submit samples for upcoming issues that will result in placements and very pleased clients!

NYC