Hello Kitty x Torrid Launch Event was a Big Success

The new Hello Kitty collection at torrid.com launched last week and the “Happy Hour” soiree that kicked it off was a blast! The event was held at the Sanrio headquarters on July 11. Guests celebrated the fabulous new sportswear collection with sweet treats from Hello Kitty Cafe as well as a visit from Hello Kitty herself. Allison Teng of @curvygirlchic was pegged to promote the launch of the collection and was on hand to celebrate along with influencers Tess Holliday, Alex Michael May, Brittney Keating, Loey Lane, and many more. See @curvygirlchic in the super cute Hello Kitty collection below!




Seattle Takes On Hello Kitty Hungry Hunt!

Hello Kitty Hungry Hunt Seattle Logo - 2

From February 19th through March 18th, Sanrio partnered with local food spots in Seattle on a supercute culinary scavenger hunt, Hello Kitty Hungry Hunt Seattle! Hello Kitty fans and foodies ran throughout the city to collect the limited edition Hello Kitty Hungry Hunt pins when purchasing yummy Hello Kitty themed menu items.

Hello Kitty Hungry Hunt Seattle Pins - Group Shot

Not only did fans love this super cute culinary scavenger hunt, so did local Seattle media.  Major outlets such as Seattle Magazine, the Examiner, and Red Tricycle as well as local bloggers like FreshJess and An Emerald City Life raved about the Hello Kitty themed bites and drinks, including Hello Kitty cupcake and a delicious pink boba tea inspired by Hello Kitty.

Seattle Magazine and the Examiner expressed their excitement for the scavenger hunt and gave readers a breakdown of the delicious treats and the participating restaurants. Blogger Jess from FreshJess and Terumi from An Emerald City posted about Hello Kitty Hungry Hunt urging Seattleites to embark on the cutest foodie adventure in town.05 Hello Kitty Hungry Hunt Seattle Trophy Cupcakes & Party

Tomorrow is the last day for Hello Kitty Hungry Hunt Seattle but you can check out all of the delicious dishes & drinks from fans by following the #HelloKittyHungryHunt hashtag. If you didn’t get the chance to participate in Hello Kitty Hungry Hunt Seattle, the Hello Kitty museum exhibition – Hello! Exploring the Supercute World of Hello Kitty, is still on view at EMP Museum through May 16th!

Springing in to Spring with Amazing Editorial

Harper's Bazaar - March 2016 - TB women's jacket.jpgOrsi PR kicks off the spring season with a wide range of fashion coverage in a few of our favorite national magazines – and this is only the beginning!


Harper’s Bazaar featured Tommy Bahama women’s sportswear in their February AND March issues, while O – The Oprah Magazine included a Tommy Bahama women’s dress in their March fashion coverage. Tommy Bahama’s men’s sportswear was also featured three times throughout the March issue of Maxim, showcasing their latest pieces from the new Spring collection.


Nylon - March 2016 - Hello Kitty Phone Case and Softlips

Sanrio received some love from Nylon – Hello Kitty items were included in style director’s Dani Stahl’s “Bag Check” page in the March issue. T.U.K. Footwear was included in the Nylon’s March issue too! Our newest client, mywalit, is also hosting a giveaway in the March issue of Good Housekeeping.

This is an amazing start to the season and be sure to stay tuned  for more great coverage to come!




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Hello Kitty Cafe Truck Spreads Smiles across California

01 Hello Kitty Cafe Truck - exteriorThroughout the past couple months the Hello Kitty Cafe Truck has been on the road, spreading plenty of smiles wherever it has paid a visit. Sanrio, the creators of Hello Kitty, live by the motto “small gift, big smile” and that’s exactly what they’ve brought this spring, vending doughnuts, pastries, macarons, petit fours and their supercute “pink bow” water bottles to masses of eagerly awaiting fans across the state.

Thousands flocked to pick up delicious goodies as the truck stopped by the Glendale Galleria in Los Angeles and The Cherry Blossom Festival in San Francisco, this month. All of California has been buzzing about the tour and the story has already been picked up by NBCLosAngeles.com, Eater.com, SanJoseMercuryNews.com, SFGate.com, 7×7.com, and more…

The Hello Kitty Cafe Truck will visit the Cherry Blossom Festival again tomorrow and the Santana Row in San Jose this Sunday, April 19. If you’re in the bay area this weekend, be sure to go check it out!

Breaking News! The story of a true viral campaign

“Hello Kitty is not a cat.” This six word phrase went viral after Carolina A. Miranda, a blogger for the Los Angeles Times posted a story on latimes.com  about Hello Kitty’s upcoming 40th Anniversary and all the happenings surrounding the celebration coming this fall. It seems as if EVERY news and entertainment outlet picked up the story: Fast Company, The Huffington Post, Time, Buzz Feed, Vanity Fair, E! … and the list goes on. It was also a trending topic on Twitter.

All of the chatter in this conversation has been truly unbelievable and a publicist’s dream come true. And although we’ve been extremely strategic in planning the roll out of information, targeting the right press outlets and pitching key journalists like Carolina A Miranda; we didn’t plan it to go viral. And that’s the thing with true viral campaign – they aren’t planned. It’s the public that makes something viral, not the publicists, brand strategists or advertising executives.

So, as the agency of record, we confirm Hello Kitty is not a cat, she is a girl. And true devotees also know that Hello Kitty has no mouth because she speaks from the heart.

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Forty and FABULOUS!

HK 40th_PR Logo_HK Peeking_USE FOR ALL MEDIAHard to believe, but Hello Kitty, the beloved icon created to inspire happiness around the world is kicking off a year of festivities to celebrate her 40th Anniversary. In honor of this occasion, parent company Sanrio Inc. has a lot planned including:

Orsi Public Relations will be busy creating and disseminating press information along the way, pitching stories, offering exclusives and providing up-to-the-minute communication as it becomes available.  Since the announcement was made this week,  Hello Kitty’s 40th Anniversary has already grabbed attention from LAist, Racked LA & HelloKittyJunkie to Los Angeles Business Journal, Bloomberg Businessweek and Reuters, just to name a few.    Stay tuned right here, because there will certainly be to follow!

Orsi PR Helps Launch Brand New Hello Kitty x Chan Luu Collection

Hello Kitty x Chan Luu Stacked Braclets - CroppedHere at Orsi PR, we love to be the ones to break the news of the latest collaborations and product launches – and this month we were especially excited to introduce the brand new Hello Kitty x Chan Luu collection to the media!

Sanrio, a client that keeps us busy with their ever-growing lineup of news-worthy collabs and launches, has partnered with the renowned jewelry designer Chan Luu, who is recognized for her popular handmade jewelry, for an exclusive collection of original jewelry styles adorned with the pop icon. As soon as we got our hands on details and images of the supercute collection, we wrote a press release, developed a curated media list of top business & trade publications, as well as national fashion magazines, and pitched away.

We’re not the only fans of this unique collection, which features Chan Luu’s signature wrap bracelets, cuffs and layering necklaces with select pieces accented by Swarovski crystals, fine lace, semi-precious stones and sterling silver Hello Kitty charms. The editors from California Apparel News, Accessories Magazine, and License! Global were also eager to share the news with their readers.

The collection hits retail in August this year – so the editorial coverage is just getting started.

Play Ball!

Tommy Bahama MLB 2014 Jackie Robinson Collector's Edition Shirt - Front and BackWith the dawning of April comes the opening of baseball season and Orsi Public Relations marquis clients, Tommy Bahama and Sanrio each have a very unique relationship with Major League Baseball (MLB) that represents a very distinct, but devoted fan.

For the past five years, Tommy Bahama has partnered with Major League Baseball (MLB) creating special “Collector’s Edition” shirts that celebrate the sport and legends. For 2014, Tommy Bahama and MLB properties celebrate one of the greatest baseball players of all times, with the Jackie Robinson “Collector’s Edition” shirt released on April 1, in time for Jackie Robinson Day on April 15. Only a limited number of shirts have been produced and each one is numbered. This special shirt is part of the Tommy Bahama MLB collection that includes other shirts, polos, and tee shirts available exclusively through Tommy Bahama.


Meanwhile, Sanrio expands its MLB-themed Hello Kitty products building on the partnership with the Los Angeles Angels of Anaheim, Los Angeles Dodgers, and San Diego Padres introduced last year. Now, all 30 MLB teams will have a variety of MLB Hello Kitty souvenirs and accessories such as team baseball pins, key chains, magnets, cell phone covers, bags, etc. Merchandise is available at in-stadium stores, select mass retailers, sporting good and specialty stores, and MLB.com. Select items will also be available later this Spring at Sanrio.com and select Sanrio Boutique Stores.

Revelers of America’s favorite pastime can now go out in full force and support their favorite team… and their favorite brand.

Rolling Along

Moxi Hello Kitty Roller skate  w BoxAs we’re heading into Spring everyone is ready to get outside and have some fun, and what better way to do so than cruise around on some supercute Hello Kitty roller skates?

Sanrio and Moxi teamed up to create a pair of retro style skates and Orsi Public Relations shared this news with some key media influencers who tweeted and blogged about it.

The “news you need to know,” is all subjective, and our contacts at Newsday, Nitrolicious and GlamazonDiaries and other young, hip outlets are keenly aware of their audiences and the information they want. And they want all the latest information on Sanrio and Hello Kitty merchandise!

Newsday.com - March 12 - Hello Kitty x Moxi Tweet




Hello Kitty and Celebrities are a Cool Combination

Dakota Fanning Sanrio Nail ArtPop icon Hello Kitty is adored by millions around the world. From devoted little girls and passionate super fans to celebrities, people – including celebrities – can’t seem to get enough of incredibly cute Hello Kitty product.

Whether photographed, tweeted, Instgramed or whatever, Orsi Public Relations leverages these assets to generate further headlines. There is one thing we know for sure, if Hello Kitty and a celebrity are involved, it’s news and here are just a few examples… Bloomberg Businessweek, Today Show and Popsugar.

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