Springing in to Spring with Amazing Editorial

Harper's Bazaar - March 2016 - TB women's jacket.jpgOrsi PR kicks off the spring season with a wide range of fashion coverage in a few of our favorite national magazines – and this is only the beginning!

 

Harper’s Bazaar featured Tommy Bahama women’s sportswear in their February AND March issues, while O – The Oprah Magazine included a Tommy Bahama women’s dress in their March fashion coverage. Tommy Bahama’s men’s sportswear was also featured three times throughout the March issue of Maxim, showcasing their latest pieces from the new Spring collection.

 

Nylon - March 2016 - Hello Kitty Phone Case and Softlips

Sanrio received some love from Nylon – Hello Kitty items were included in style director’s Dani Stahl’s “Bag Check” page in the March issue. T.U.K. Footwear was included in the Nylon’s March issue too! Our newest client, mywalit, is also hosting a giveaway in the March issue of Good Housekeeping.

This is an amazing start to the season and be sure to stay tuned  for more great coverage to come!

 

 

 

Maxim - March 2016 - TB men's pants and blazer.jpg

Good housekeeping- March 2016- Palo Alto Zip Wallet giveaway.jpg

Nylon - March 2016 - TUK Western Buckle Jam Shoe.jpg

 

 

Rolling Along

Moxi Hello Kitty Roller skate  w BoxAs we’re heading into Spring everyone is ready to get outside and have some fun, and what better way to do so than cruise around on some supercute Hello Kitty roller skates?

Sanrio and Moxi teamed up to create a pair of retro style skates and Orsi Public Relations shared this news with some key media influencers who tweeted and blogged about it.

The “news you need to know,” is all subjective, and our contacts at Newsday, Nitrolicious and GlamazonDiaries and other young, hip outlets are keenly aware of their audiences and the information they want. And they want all the latest information on Sanrio and Hello Kitty merchandise!

Newsday.com - March 12 - Hello Kitty x Moxi Tweet

 

 

 

Springtime in October

IMG_2274Editors from all the leading fashion and lifestyle magazines and blogs, including Harper’s Bazaar, Elle, Marie Claire and others converged on the Tommy Bahama showroom overlooking Bryant Park for an intimate preview of Spring 2013 with Stephen Cirona, SVP Tommy Bahama Women’s. The friendly, informal evening showcased Tommy Bahama women’s sportswear, footwear and accessories, and a chance for some quality face-time with Mr. Cirona.

This semi-annual event held in October for Spring and in May for Fall, has become somewhat of a Tommy Bahama tradition. For the past two years editors eagerly anticipate the up-close and personal look at the collection along with the chance to nosh on food and drinks provided by Tommy Bahama Restaurant & Bar at 551 Fifth Avenue.

Judging by the requests for samples, it appears the colorful, casual, sophisticated collection inspired many.

 

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